Top sales reps don’t just keep up—they actively seek out knowledge.

To assess this, ask:
“How do you stay up to date with sales knowledge and trends?”

Then listen for the difference between passive vs. active learning:

• Passive learners rely on push content: newsletters, social media updates, algorithm-driven feeds.
• Active learners pull knowledge: attending conferences, reading books, joining webinars—things that require effort but provide deeper insights.

The best sales professionals don’t wait for knowledge to find them. 

They go out and seek it.

Check out the full “Hire Sales Winners” webinar for more insights

How do you assess for sales candidates who learn and grow?