Here are 3 reasons not to ask “Why should we hire you?” in a job interview:

1. When you ask for slogans, don’t be surprised when slogans are what you get. You are basically giving candidates an opportunity to give you the speech they’ve rehearsed as to why they are the perfect match for the job. However, their speech is generally more about selling and pitching capabilities and less about their true, skills-based fit for the position.

2. Poor candidate experience - this question puts candidate under pressure to prove or sell themselves while, in fact, the interview should be a two-way process that allows both sides to assess each other.

3. Limited and biased information - this question only allows the interviewee to focus on their own qualifications, but does not allow them to discuss their fit for the company or how their skills and experiences align with the needs of the role.

What should you ask instead:

1. What is your key value proposition as a candidate for this job? what do you believe is your competitive advantage that will make you successful in this position?

2. What are the main areas of fit/alignment between you as a professional and a person and the company/position? What are the possible misalignments?