Ever read your horoscope and think, “Wow… this is so me”?
That’s not insight. That’s psychology.
It’s called The Barnum Effect — a bias where we believe vague, general statements are uniquely true for us.
According to a piece in THE WEEK by Sachin Jose, this same trick is why so many personality tests “nail” your type… even when they’re mostly fluff.
It’s a powerful reminder: Our minds crave identity—but sometimes we’re too eager to believe.
How do you filter real insight from feel-good fiction?
