Shiran is a serial entrepreneur and a leading authority in talent assessment, dedicated to transforming how organizations make people decisions.

With a Ph.D. in People Analytics and a background in Industrial-Organizational Psychology, Shiran is at the forefront of incorporating scientific principles into talent assessment and decision-making in the workplace.

As the founder and CEO of Informed Decisions, Shiran is committed to mitigating interview bias and enhancing the fairness and effectiveness of hiring practices. Informed Decisions is the second company she has founded and the third she has managed, underscoring her deep expertise and innovative approach in the HR tech space.

Throughout her career, Shiran has consulted with high-profile and global clients, including the Israeli Prime Minister's Office, Nike, Kuehne + Nagel, and Forter. Her work has made a significant impact on how these organizations approach talent assessment and selection.

In addition to her entrepreneurial ventures, Shiran contributes her insights as a member of the Forbes Human Resources Council and writes for various Talent media outlets, sharing her expertise with a broader audience. She also serves as an advisor for other HR tech startups, further influencing the industry with her knowledge and experience.

Passionate about creating equitable workplaces, Shiran is dedicated to building products and systems that ensure every individual has an equal opportunity to succeed.