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February 26, 2024
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A recent study led by Eli Rizi and Nicolas Roulin took a close look at asynchronous video interviews (AVIs) and how to make them less robotic and more engaging.

AVIs often feel cold and distant due to their text-based format (questions are presented to the candidate in text).

151 Canadian candidates for a grocery store manager role, took one out of 3 versions of AVI. One presented questions in plain text, another showcased low-quality video (manager recording themselves asking questions on a smartphone), and the third rocked high-quality video (professional camera, office setup).

The result? The video versions, regardless of quality, trumped the plain text. Participants felt more social presence, performed better and even managed their anxiety levels better.

What's in it for you? If you're in TA, consider spicing up your AVIs with brief video intros and question recordings – no need for Hollywood-level production.

#interviews #candidateexperience #informedecisions

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