Hiring Managers, customer centricity in sales isn't optional—it's essential.

But what does it truly mean? It's more than just "putting customers first." It means:

• Genuinely caring about customer needs.
• Engaging prospects by listening first, speaking second.
• Committing only to what you can realistically deliver while managing expectations transparently.

Want to instantly spot customer-centric candidates?

Use a discovery call simulation. Provide candidates with detailed prep materials beforehand.

Then observe closely:

• Do they dive straight into pitching, assuming they know it all from the prep materials?
• Or do they still actively listen, ask meaningful questions, validate needs, and explore deeper for any additional requirements?
• How do they handle unexpected questions—do they confidently admit they don’t know and commit to finding out, or do they just wing it?

Their reactions reveal their true mindset.

Quick check:

How do you currently assess customer centricity in your sales interviews?