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Informed Decisions

Informed Decisions is an HR-Tech company with a mission to assist organizations in making data-driven and equitable hiring decisions.
Informed interview platform enables companies to interrupt bias and hire qualified and diverse candidates faster by providing interviewers with continuous and actionable feedback about what they're doing well and what are their biases.

We are creating a skills-based and data-driven infrastructure for interviews that allows us to track and extract the best practices for hiring diverse and top-performing talent and replicate these across the organization.
We work with global organizations such as Blue Triton Brands, Kuehne Nagel, Forter, System 3, Quick and more. We serve as a trusted partner to our customers in building technology-powered hiring processes that yield higher workforce diversity, retention, and productivity.

Our team holds a diverse mixture of expertise in behavioral science, data science, technology, and product development.
Our team

Our Team

Shiran Danoch, CEO & Founder

Shiran is an IO psychologist with expertise in employee selection and a Ph.D. in people analytics. Shiran is a serial entrepreneur – Informed Decisions is her 2nd HR-Tech startup focused on better hiring decisions. Shiran is highly passionate about fighting human bias and creating work environments where people decisions are made based on data. Shiran is devoting her career to building teams and products to promote these goals, she also serves as an advisor for other HR-Tech startups. Shiran has consulted multi-national companies and built assessment processes for the Israeli government and army.

Rocki Howard, Advisor

Rocki Howard, founder of Diversiology.IO and Grown Woman Life podcast host, is an acclaimed diversity strategist and 2022 and 2023 SIA Diversity Influencer, and one of SIA's Global Power 150 Women in Staffing. A member of the Forbes HR Council, she's been featured on ABC News and key podcasts, advocating for DEIB at major events. Rocki is a voice for engaged and inclusive work cultures and believes in changing the world, one story, one conversation, and one action at a time.

Luis F. Rojas, Advisor

Luis F. Rojas is a global executive and visionary leader in HR technology and transformation, renowned for driving innovation and aligning technology with talent strategies to deliver measurable business outcomes. At Takeda Pharmaceuticals, he first served as Head of People Insights & Analytics in HR, where he advanced people analytics, data governance, and digital innovation, transforming HR’s technology landscape and improving employee experience for 50,000 employees across 80 countries. Recognized for his success in leading HR’s digital transformation, he assumed expanded responsibilities as Head of Data, Digital, and Technology, Corporate Functions. In this role, Luis implemented data and digital strategies across Corporate Functions such as Ethics & Compliance, Finance, Legal, enabling enterprise-wide innovation. 

Previously, Luis led one of the largest and most complex HR transformations while at HSBC, impacting 330,000 employees across 80 countries. With over two decades of experience at Wells Fargo, HSBC, and Standard Chartered Bank, Luis has consistently spearheaded large-scale transformations, enhancing business outcomes and organizational effectiveness. 

As a member of Informed Decisions’ Advisory Board, Luis brings deep expertise at the intersection of technology, data, and human capital, helping organizations improve their ability to attract and hire top talent. A passionate advocate for diverse teams, emerging leaders and caring leadership, he combines technical expertise with a people-first approach, fostering trust and authenticity to inspire teams and transform businesses globally.
We'd love to hear from you
[email protected]
Address: 20 Tuval St. Ramat Gan, Israel
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