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July 14, 2024
Best Practice or Worst Bias: The Double-Edged Sword of Online Assessments and Video Interviews
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Online assessments and video interviews have become integral tools in the recruitment process, offering valuable insights into candidates' skills, cognitive abilities, and personality traits. While these tools streamline hiring and provide data-backed decision criteria, they also come with certain drawbacks that need to be addressed for effective and ethical use.

Pros:

  • Efficient Screening: Online assessments and video interviews enable quick and efficient initial screenings, saving significant time and resources for recruiters.
  • Data-Driven Insights: These tools offer standardized, data-backed criteria for evaluating candidates, leading to more informed hiring decisions.
  • AI-Powered Predictions: AI-driven assessments, used by many leading companies, predict candidate success based on historical data and role-specific trends.
  • Global Accessibility: Video interviews allow for remote and global hiring, expanding the talent pool and facilitating the recruitment of diverse candidates.

Cons:

  • Limited Scope: Online assessments may not capture all facets of a candidate's potential, necessitating the integration of multiple evaluation tools for well-rounded decisions.
  • Bias Perpetuation: AI assessments can inherit biases from historical data, as seen with Amazon's CV screening algorithm. Regular audits for gender, ethnicity, and other biases are crucial.
  • Candidate Experience: Lengthy assessments and one-way video interviews can be stressful and impersonal for candidates. Prioritize engaging, and brief assessment tools to improve the candidate experience.
  • Predictive Validity Concerns: Most vendors do not conduct and/or expose validity testing. Ensure that the assessments have a strong correlation between results and actual job performance and retention measures.

Although online assessments and video interviews are considered "best practices" in talent acquisition today, they excel in efficiency but should be approached with caution regarding accuracy and fairness.

Our recommendation is not to base decisions solely on these tools unless they have been proven effective and non-biased in your specific hiring context (industry and position).

Once you have accumulated sufficient data on your candidates and hires, it's crucial to validate that these tools are fair and predictive for your company and positions.

Want to learn about how to utilize technology to bring your TA game to a different level? Download our Ebook: https://informedecisions.io/ebooks-and-guides/achieve-talent-acquisition-greatness/

#recruitment #datadriven #informedecisions

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