Science has spoken:

A meta-analysis of 139 studies revealed a clear truth...

Candidates obsessed with closing deals are NOT your best performers.

The real champions?

Those who are obsessed with solving customer problems.

Let that sink in.

The data shows:

Your top performers are customer-focused sellers who:

• Take time to deeply understand business challenges

• Say NO to deals that aren't the right fit

• Build relationships instead of pushing transactions

• Focus on customer outcomes over quick wins

The evidence is clear:

Customer orientation is a stronger predictor of sales success than closing skills.

Hiring managers: What's your go-to interview question to assess a candidate's customer focus?