Halloween’s over, but companies are choosing every day whether they trick or treat candidates.

𝗧𝗿𝗶𝗰𝗸:

Surprising candidates with zero info about the interview format or who they’re meeting.

Result: Nervous candidates underperform. You miss out on top talent.

𝗢𝗿 𝗧𝗿𝗲𝗮𝘁:

Set clear expectations - format, timing, who’s interviewing.

Result: Confident candidates bring their best. Better hiring decisions follow.

𝗧𝗿𝗶𝗰𝗸:

Stress-testing with brainteasers and gotcha questions.

Result: You test puzzles, not performance. Great candidates drop out.

𝗢𝗿 𝗧𝗿𝗲𝗮𝘁:

Ask thoughtful, role-relevant questions and preview real challenges.

Result: You measure actual ability. Candidates know what they’re signing up for.

𝗧𝗿𝗶𝗰𝗸:

Ghosting after final rounds.

Result: Damaged brand. Negative reviews spread fast.

𝗢𝗿 𝗧𝗿𝗲𝗮𝘁:

Share meaningful feedback with rejected candidates.

Result: You build advocacy. Candidates refer great talent, even after rejection.

The talent market has a long memory.

Every interaction shapes your employer brand.