Marriott International, a renowned hospitality company, took social media recruiting to the next level with its innovative "Two Bellmen" campaign (see link in the first comment).
š„ Action-Comedy Meets Recruitment: š„
By producing an action-comedy short film, Marriott showcased its commitment to creativity, innovation, and exceptional customer service.
š¢ Amplifying Employer Brand Visibility: š¢
The campaign was distributed across various social media platforms, engaging a wide audience beyond traditional recruitment channels.
š® Interactive Engagement: š®
Interactive elements, contests, and quizzes encouraged viewer participation, attracting potential candidates and building relationships with passive job seekers.
šĀ Results:Ā š
The campaignās success led to increased job applications and positioned Marriott as an exciting and dynamic place to work within the competitive hospitality industry.
Two Bellmen video:Ā https://www.youtube.com/watch?v=ZOgteFrOKt8&ab_channel=TwoBellmen
What creative strategies have you used to boost your employer brand?
#hiring #recruitment