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November 26, 2024

The Enduring Importance of Cold Calling in Sales: Why It Still Matters in Today's Digital Age

In one of our recent surveys, we asked, "Is cold calling still an important skill to assess in sales interviews today?" A significant 53% of respondents answered "yes," and we couldn't agree more. Despite the rise of digital communication channels, cold calling remains a crucial skill for sales professionals. Here's.

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